I came to call my business Earth Muffin because a dear friend of mine often refered to me as an "earth muffin" and the name just kind of stuck.
According to Urban Dictionary an Earth Muffin is:
Environmentally conscience, socially aware, recycles when she can, prefers organic or natural products, and will drive out of the way to support mom and pop before large consumer corporations. She’s a modern hippy but also has a practical side. She’s cute, showers regularly, and encourages others to do the right thing without being judgmental or critical.
And well, that pretty much describes me, at least I would like to think so.